I thought this story was definitely worth telling and it PROVES that Direct Mail Marketing WORKS!!
Last week Impact Marketing had a Customer that had lost their family cat. Immediately, Impact was able to do a rush a radius mailing of 1000 postcards around the family's home. The 1000 postcards were sent out to homeowners around the lost cat's home on Friday and by following Monday a neighbor was at the lost cat's home with the cat and with the postcard! The direct mail postcards that went out to a radius mailing around the home worked and in less then 3 days the cat was back at home! If that doesnt tell you to start mailing I dont know what does????!!!
Tuesday, April 28, 2009
Tuesday, April 7, 2009
WHY YOU SHOULD MARKET WITH POSTCARDS!!
Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!
Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.
I like marketing real estate with post cards for several reasons:
1. They're inexpensive - you can cast a wide net and reach a lot of people for a little of nothing. And as you know, or will soon learn, repeat contact with prospects is key to identity branding. You want buyers and sellers to think of you when they're ready to make a real estate transaction; which you can accomplish easier when you have repeated contacts with them. A series of real estate marketing post cards will do that for you.
2. They're easy to set into motion - it takes little time to reach hundreds to thousands of prospects via real estate post card marketing.
Here's a great way to use them. Chose a neighborhood to farm; condos, high end homes, country estates, move up homes, or whatever.
Then, mail post cards to the homeowners on a routinely scheduled basis. Perhaps it's once a month, with special emphasis on holidays. Or maybe it's every other month.
However frequent it is it your post cards should be interesting enough that your prospects look forward to receiving them, but not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing and printing your own post cards. Impact Marketing can produce impressive Real Estate Postcards; ready for addressing and mailing. They're cute, charming and near deadly effective.
Even if you're a do it yourself type and like the idea of owning a software program to design your own you can't go wrong with ready made ones.
As a real estate agent you need to generate leads; buyers for listings and sellers wanting to list their properties. You should also be taking advantage of every opportunity to brand yourself.
With real estate post card marketing you can:
use your real estate marketing post cards like an extension of your Business Cards. You could include your real-world address, phone number, and website address if you're comfortable with that. The key is to include information that makes it easy for someone to get in touch with you.
use your real estate marketing post cards to Announce New Listings. For example, announce your $2 million dollar listing to a $750,000.00 neighborhood. Heck, it doesn't even have to be your listing, and you can still implement this idea.
Here's what I mean! Select 4-5 one million dollar homes you'd like to sell, which can be any body's listings in any agency. Get to know them like they're your own listings.
Then, select a neighborhood, or neighborhoods, of 200-500 homes where the values are $500,000.00, or so. More or less is okay, but the idea is to seleect homes that are several hundred thousand dollars or more less in value. The idea won't work if there's only a $20,000.00 difference.
Select a a series of real estate post cards to send to the owners in the targeted neighborhood(s). A series of letters will work, but you can make a bigger and more lasting impression with postcards. Check out some Real Estate Postcards and you'll see what I mean. The post cards should appeal to their desire to "move up" into larger and/or more expensive homes.
Send a post card once a month.
Then, get ready for some business. You'll get potential buyers interested in what you've got to sell that will also be prospects for new listings. Can you see getting sales this way? How about listings?
When you use this strategy you'll begin to create relationships with people that'll translate to sales and listing, and reap the benefits of your efforts over and over.
A real estate post card marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses, and as you know the more frequent your contacts with prospects the better your results will be.
Article From PostalRealtor.com
Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.
I like marketing real estate with post cards for several reasons:
1. They're inexpensive - you can cast a wide net and reach a lot of people for a little of nothing. And as you know, or will soon learn, repeat contact with prospects is key to identity branding. You want buyers and sellers to think of you when they're ready to make a real estate transaction; which you can accomplish easier when you have repeated contacts with them. A series of real estate marketing post cards will do that for you.
2. They're easy to set into motion - it takes little time to reach hundreds to thousands of prospects via real estate post card marketing.
Here's a great way to use them. Chose a neighborhood to farm; condos, high end homes, country estates, move up homes, or whatever.
Then, mail post cards to the homeowners on a routinely scheduled basis. Perhaps it's once a month, with special emphasis on holidays. Or maybe it's every other month.
However frequent it is it your post cards should be interesting enough that your prospects look forward to receiving them, but not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing and printing your own post cards. Impact Marketing can produce impressive Real Estate Postcards; ready for addressing and mailing. They're cute, charming and near deadly effective.
Even if you're a do it yourself type and like the idea of owning a software program to design your own you can't go wrong with ready made ones.
As a real estate agent you need to generate leads; buyers for listings and sellers wanting to list their properties. You should also be taking advantage of every opportunity to brand yourself.
With real estate post card marketing you can:
use your real estate marketing post cards like an extension of your Business Cards. You could include your real-world address, phone number, and website address if you're comfortable with that. The key is to include information that makes it easy for someone to get in touch with you.
use your real estate marketing post cards to Announce New Listings. For example, announce your $2 million dollar listing to a $750,000.00 neighborhood. Heck, it doesn't even have to be your listing, and you can still implement this idea.
Here's what I mean! Select 4-5 one million dollar homes you'd like to sell, which can be any body's listings in any agency. Get to know them like they're your own listings.
Then, select a neighborhood, or neighborhoods, of 200-500 homes where the values are $500,000.00, or so. More or less is okay, but the idea is to seleect homes that are several hundred thousand dollars or more less in value. The idea won't work if there's only a $20,000.00 difference.
Select a a series of real estate post cards to send to the owners in the targeted neighborhood(s). A series of letters will work, but you can make a bigger and more lasting impression with postcards. Check out some Real Estate Postcards and you'll see what I mean. The post cards should appeal to their desire to "move up" into larger and/or more expensive homes.
Send a post card once a month.
Then, get ready for some business. You'll get potential buyers interested in what you've got to sell that will also be prospects for new listings. Can you see getting sales this way? How about listings?
When you use this strategy you'll begin to create relationships with people that'll translate to sales and listing, and reap the benefits of your efforts over and over.
A real estate post card marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses, and as you know the more frequent your contacts with prospects the better your results will be.
Article From PostalRealtor.com
Wednesday, April 1, 2009
How can you use Impact Marketing Specialists to seal the deal at your next listing appointment?
1. Drive by the property before the appointment and take a "good" digital photo.
No cell phone photos
2.Log on to your Impact Marketing Specialists account.
If you don’t have an account call customer service at 800.454.7622
3. Select a postcard or a property brochure template. Complete as much as the descriptive text as possible, upload the property photo and leave the price blank or just put in the $ sign for later discussion.
4.Generate a proof.
5.Click on print a PDF Proof and print out proof on a color printer.
At the listing presentation have the proof included in your marketing plan.
Bring along other examples of pieces you have sent in the past to demonstrate the quality.
Sample dialog for listing appointment
“Mr/Ms/Mrs Seller a key part of my marketing plan is announcing the listing of your home to your surrounding neighbors and to my key contacts. Let’s review the card and see if I have highlighted the features that you feel are key selling points. Do you like this picture? Or should I schedule a time to come back and take more photos. If we agree on everything I could have the card in the mail by the next business day or at the latest the following day.
This is also a great time to discuss the price as seeing it on a card will make it more of a “Retail Price” as opposed to a part of the listing contract that they are negotiating with you.
This method works with a postcard or a brochure.
800.454.7622
Solutionsbyimpact.com
1. Drive by the property before the appointment and take a "good" digital photo.
No cell phone photos
2.Log on to your Impact Marketing Specialists account.
If you don’t have an account call customer service at 800.454.7622
3. Select a postcard or a property brochure template. Complete as much as the descriptive text as possible, upload the property photo and leave the price blank or just put in the $ sign for later discussion.
4.Generate a proof.
5.Click on print a PDF Proof and print out proof on a color printer.
At the listing presentation have the proof included in your marketing plan.
Bring along other examples of pieces you have sent in the past to demonstrate the quality.
Sample dialog for listing appointment
“Mr/Ms/Mrs Seller a key part of my marketing plan is announcing the listing of your home to your surrounding neighbors and to my key contacts. Let’s review the card and see if I have highlighted the features that you feel are key selling points. Do you like this picture? Or should I schedule a time to come back and take more photos. If we agree on everything I could have the card in the mail by the next business day or at the latest the following day.
This is also a great time to discuss the price as seeing it on a card will make it more of a “Retail Price” as opposed to a part of the listing contract that they are negotiating with you.
This method works with a postcard or a brochure.
800.454.7622
Solutionsbyimpact.com
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