by Bob Leduc
If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...
1. Postcards Work for Any BusinessPostcards can produce all kinds of sales activity for all types of businesses esp. realtors. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.
2. Postcards Nearly Always Get Read because postcards are delivered "ready to read", almost everybody will read it - even people who usually throw out other types of direct mail without opening it.
3. Postcards Produce Fast Results because postcards are simple and easy to use - they produce results fast. You can mail postcards within a few days of deciding to use them ...and you'll start getting sales activity 2 or 3 days later.
4. Postcard Multiply Themselves Postcards are like small billboards - and they are easy to handle. They often get saved by recipients or passed on to others ...providing additional exposure of your advertising message.
5. Postcards Put You in Control of Your Sales ActivityYou can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.
Tuesday, March 31, 2009
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